Your sales team doesn’t need more sales training.
Your company needs sales DNA.
Get long-lasting shifts
in revenue.
Know you’re doing it the right way
Reach your next level of growth
Align your entire company
You’re going places.
You need confidence that your sales team will get you there.
You are a high potential company. You have a vision. And a growth strategy. You are probably even an award-winning CEO or company.
Everything in your company has been retooled for growth —
finance, R&D and even marketing — but not sales.
Sales is still a black box.
Everything is predictable EXCEPT sales.
The Way Buyers Buy takes high potential companies off the backroads of sales trial and error.
We know what it feels like for sales to be out of control. But it doesn't have to be that way.
We give you a way of thinking, tools and systems that make the sales function in your company as predictable as your accounting department! With a pipeline you can trust.
It takes more than sales training to create a real shift in sales.
Sales training doesn’t last.
Skills training is important.
And we do it.
But research tells us it lasts about 30 days.
Sales training is one small part of the “fix”.
Creating sales DNA works.
Real change happens when the whole company gets Sales DNA.
Change the way your sales team THINKS.
Give everyone some Sales DNA.
Create transparency — goodbye black box!
Align sales, marketing, product, delivery.
Create trust between sales and executives.
Relax knowing your pipeline is real.
Create a custom way of selling.
The Way Buyers Buy works.
For companies just like yours.
100’s
of CEOs trust us
15
years at work
4.7/5
program rating
4X
repeat customers
Explore The Way Buyers Buy Program
The secret of The Way Buyers Buy® methodology is that it goes beyond “skills training” for sales people and changes the way EVERYONE in the company THINKS and ACTS to support the sales function.
Private Team Workshop Deliverables:
6 half-day virtual workshops
1 year of coaching
The Way Buyers Buy® Masterclass
Sales Methodology for Everyone™
Custom Ideal Customer Speed Test™
Battery Test™ process for real pipelines
The Way Buyers Buy® Sales Roadmap
Sales actions that bring the biggest return
Team unity and alignment
Fast, powerful training for new hires
We give you a way of thinking, tools and systems that shift you into higher levels of growth for years.
Change your company’s sales DNA
“One of the BEST EXPERIENCES we have had so far. Susan understood our business and identified our challenges in the FIRST WORKSHOP.”
Nicolas Roy
CEO, EPSI
A private program for CEOs and their teams.
By invitation only for a select group of high potential companies each year.
Book a call with our Founder
Choose the Fall, Winter or Spring cohort
Get real shift in your sales function
Book an exploratory
call with Susan
Set up a 30-minute Zoom call to discuss your challenges, gain fresh perspectives and chart a path towards solutions.
FAQs
-
Sales training lasts for 30 days and only focuses on sales people. The Way Buyers Buy delivers processes, changes behaviors long-term, and focuses on sales people and the company.
-
The Way Buyers Buy changes the way the company THINKS about selling which becomes a company effort.
-
There are 6 half-day workshops in the most popular program.
-
The workshops are virtual and live.
-
The CEO, the Sales Team and Marketing. Ideally, other key executives, and anyone who touches customers. Everyone is welcome!
-
You will get a custom way of selling for your company that will provide a platform for growth for years to come.
-
Yes, funding is available through the government in most provinces. Conditions apply.
-
The first way to measure results is by the behaviour change in your company. Are they using a new language? Are they thinking differently? The ultimate way to measure results is by the opportunities in your pipeline. Are they real? Are they alive? What is the next step? And, did they close?